Build trust

2 Corinthians 2:17 (NKJV)

17 For we are not, as so many, peddling the word of God; but as of sincerity, but as from God, we speak in the sight of God in Christ.

There were those who corrupted the word of God for their own profit or for their own purpose. However, there should be sincerity in sharing the word of God with others that we might not add to nor take away from God’s purpose.

In his book The Trust Edge, (Summerside Press, 2010), pp. 20-22, business consultant David Horsager contends, "Trust, not money, is the currency of business and life." He points to a 2009 research study called the "Edelman Trust Barometer." The study, based on interviews with over 4,000 people in twenty countries, highlighted the importance of a company's ability to build trust.

For instance, when people trust a company:

91 percent chose to buy from them

76 percent recommended them to a friend

55 percent will pay a premium to do business with them

42 percent share positive experiences online

26 percent bought shares

In contrast, the study also found that when people distrust a company:

77 percent refuse to buy from them

72 percent criticized them to a friend or colleague

34 percent shared their negative experiences online

17 percent sold shares

People need to know they can trust someone before they will believe in what they have to offer. King David talks often throughout the Psalms about his trust in The Lord. If David did not trust The Lord then he would not have depended upon God and looked to Him for help.

Let us make sure we are always true to God’s word. Let us deliver God’s messages in a way that people can trust what we say. We should always ensure that we do not take away nor do we add to the purpose God has laid out for His people.